Trial Validation

Contents

• Overview
• Supported Capabilities
• Recommended Experience
• Revision History

Overview

While trial periods can be used to acquire and ease customers into the purchase of digital services, it is also possible at times to have this abused by customers using multiple trial periods. This could yield to revenue loss for the communications service provider (CSP). CSPs need to avoid duplicate requests from customers requesting trials.

Supported Capabilities

MarketONE validates trials through either the user identity or credit cared. If the same user identity is being used for trials more than once, they can be restricted using the MarketONE User Management (ULM) domain. However, if the customer uses a different identity (like a different e-mail address), they will still be allowed to request a trial.

The other way of managing and validating trials through a credit card. Every credit card that is validated and processed with the MarketONE Subscription Management (SLM) domain generates a payment token. The SLM domain can ensure that the payment token is unique for a specific service, thereby ensuring that only one trial is allowed on the same credit card.

Recommended Experience

CSPs can have a purchase experience that either captures the payment method at the beginning of the purchase, or at the end of the trial period. Since the payment method is not going to be charged during the trial period, either of the approaches won’t yield to any revenue leakage. However, to ensure and avoid duplication of the trail period by a specific user, it is recommended that the payment method be captured at the time of purchase. While the customer is not going to be charged, having the payment token generated and validated ensures the lower likelihood of the customer having multiple trial periods for the same service. The MarketONE digital store is built to capture payments at the time of purchase, regardless of the trial period.

Revision History

Version	Description
2020.03	Added this topic.