> ## Documentation Index
> Fetch the complete documentation index at: https://docs.m1amdocs.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Editorial Management Interface (EMI) Admin Guide Introduction

**Editorial Management Interface (EMI)** is a cloud-based service providing an Admin User Interface (UI) for real-time control of UI skinning and content curation for marketplace sites. It empowers administrators to design, deploy, and optimize customer-facing offerings, unlocking new monetization avenues.

**Part of the MarketONE Storefront Experience suite**, Editorial Management Interface (EMI) integrates with Storefront Gateway, forming the cornerstone of a robust digital marketplace. Storefront Experience redefines customer acquisition and engagement with a hosted storefront web application, enabling seamless purchase journeys and intuitive self-care functionality. Resellers can dynamically configure and manage these pages through Editorial Management Interface (EMI)'s admin portal, adapting to market demands and customer expectations.

The other component in the Storefront Experience suite is **Storefront UI**. Designed in EMI, the Storefront UI offers a unified platform for subscribing to various services, with recommendations, subscription management, and a responsive UI for web and mobile.

<img src="https://mintcdn.com/amdocs-spbu/v6XW4z-1DbX5IGa9/marketONE/EMIGuide/images/WelcomeToEMI.png?fit=max&auto=format&n=v6XW4z-1DbX5IGa9&q=85&s=4b5339df1dbbc6d988df63e8928fbebf" alt="EMI main page" width="1750" height="909" data-path="marketONE/EMIGuide/images/WelcomeToEMI.png" />

## Who Is Editorial Management Interface (EMI) For?

Editorial Management Interface (EMI) is for Reseller organizations that want to create and launch a digital storefront to resell subscription services and offer personalized bundles.

## About This Guide

This guide introduces you to the capabilities of the interface. It covers the main tasks you can perform. This guide assumes you are not familiar with Editorial Management Interface (EMI) terms and describes them where appropriate.

* **[Editorial Management Interface (EMI) Features](EMIFeatures)**

* **[Editorial Management Interface (EMI) Advantages](EMIAdvantages)**


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.