
Editorial Management Interface (EMI) Admin Guide Introduction
Editorial Management Interface (EMI) is a cloud-based service providing an Admin User Interface (UI) for real-time control of UI skinning and content curation for marketplace sites. It empowers administrators to design, deploy, and optimize customer-facing offerings, unlocking new monetization avenues.
Part of the MarketONE Storefront Experience suite, Editorial Management Interface (EMI) integrates with Storefront Gateway, forming the cornerstone of a robust digital marketplace. Storefront Experience redefines customer acquisition and engagement with a hosted storefront web application, enabling seamless purchase journeys and intuitive self-care functionality. Resellers can dynamically configure and manage these pages through Editorial Management Interface (EMI)‘s admin portal, adapting to market demands and customer expectations.
The other component in the Storefront Experience suite is Storefront UI. Designed in EMI, the Storefront UI offers a unified platform for subscribing to various services, with recommendations, subscription management, and a responsive UI for web and mobile.


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