Merchant Asset and Metadata Specifications

This page defines the asset and metadata requirements for content that Resellers (Service Providers) display on their storefronts. The image below displays the zones where your assets will appear on a Reseller’s storefront page. Below the image is a table that details:

Zone names
Asset types
Accepted formats
Accepted resolutions or ratios
Suggested metadata character lengths
Example assets.

Image Guidelines: For each image asset, ensure the focal point is in the central area and the central 80% of the image is not cut off. For more information about the image safe area, see Image Asset Safe Area Guidelines. Notes:

Resellers have the ability to curate and update the zones for their storefronts after you’ve uploaded the assets.
The images on this page are only for reference and don’t reflect any specific implementation or integration.

Zone	Asset Type and Format	Resolution or Ratio	Suggested Metadata Character Length
Hero bannerNote: This zone can contain an image or video.	Hero banner image (JPG or PNG)	- Landscape: 1920x1080 (16:9) - Portrait/mobile: 1080x1920 (9:16) - 72 pixels per inch	- Title: 45 - Description: 150 - Eyebrow: 40 (Reseller provides this) - Action button: 20 (Reseller provides this) - Legal text: 40 (Reseller provides this) - Price description: 40 (Reseller provides this)
Hero banner video URL (MP4/WEBM)	- Aspect ratio: 16:9 - Resolution: - Recommended: 720p (1280x720) - Maximum: 1080p (1920x1080) - Minimum: 480p (854x480) - Frame rate: 15, 24 or 25 - Video container: MP4/WEBM - Video codec: H.264 (Main Profile or High Profile) - Audio codec: None, exclude audio tracks - Duration (optional): Under 30 seconds - File size: Scale down quality to keep file size small (up to 100MB in size)
Content wall	Rectangular thumbnail logo (JPG or PNG)	- Landscape: 480x270 (16:9)	- Title: 40
Content railNote: Resellers (Service Providers) can customize this zone with Merchant content as they see fit.	Content poster (JPG or PNG)Note: This asset is for streaming video, audio, and gaming content. Two files need to be provided for this asset (one in the landscape format and the other in the portrait format).	- Landscape: 480x270 (16:9) - Portrait/mobile: 270x480	- Title: 40
Single content blockNote: This zone contains a logo and backdrop.	Rectangular thumbnail logo (JPG or PNG)	- Landscape: 480x270 (16:9)	- Title: 45 - Description: 90 - Eyebrow: 40 (Reseller provides this) - Action button: 20 (Reseller provides this) - Legal text: 40 (Reseller provides this) - Price description: 40 (Reseller provides this)
Content block backdrop (JPG or PNG)	- Landscape: 1920x1080 (16:9) - Portrait/mobile: 1080x1920 (9:16) - 72 pixels per inch
Multiple content blockNote: This zone contains a logo and backdrop.	Rectangular thumbnail logo (JPG or PNG)	- Landscape: 480x270 (16:9)	- Description: 150 - Action button: 20 (Reseller provides this) - Price description: 40 (Reseller provides this)
Content block backdrop (JPG or PNG)	- Landscape: 1920x1080 (16:9) - Portrait/mobile: 1080x1920 (9:16) - 72 pixels per inch
Product purchase modalNote: This zone contains a logo and backdrop.	Rectangular thumbnail logo (JPG or PNG)	- Landscape: 480x270 (16:9)	- Product title: 150 - Product description: 260 - Offer title: 150 (Reseller provides this) - Offer description: 1040 (Reseller provides this)
Purchase modal backdrop (JPG or PNG)	- Landscape: 1920x1080 (16:9) - Portrait/mobile: 1080x1920 (9:16) - 72 pixels per inch
Product group purchase modal Note: This zone contains a logo and backdrop.	Rectangular thumbnail logo (JPG or PNG)	- Landscape: 480x270 (16:9)	See the section below for metadata character length specifications.
Purchase modal backdrop (JPG or PNG)	- Landscape: 1920x1080 (16:9) - Portrait/mobile: 1080x1920 (9:16) - 72 pixels per inch
Note: Resolution applies to images and ratio applies to videos.

Product Group Purchase Modal Element	Suggested Character Length	Example Value (Provided by the Merchant)
1. Product group title	150 characters	<Product name> Smart, Simple Online Safety.
2. Product group description	260 characters	<Merchant> is an all-in-one, award-winning digital safety solution to help keep you and your family safe from identity theft, financial fraud, and online threats. Works across devices. All plans include 24/7 customer support.
3. Offer #1 title	150 characters	Individual Plan
4. Offer #1 description	1040 charactersProvide the description in bullet points.	Online safety for your assets, identity and tech—across every device. Easy to use, proactive protection that does more to keep you safe online. - Identity Protection: Get alerted if your online accounts, personal info, SSN or home titles have been compromised. - Transaction Monitoring: Monitor your financial accounts in one place, and get notified of suspicious activity. - Credit Monitoring & Credit Lock: Get alerted if someone tries to take out credit in your name. Instantly lock your Experian credit file. - Spam & Junk Mail Removal: Reduce exposure to spam and scams as we help remove your info from data brokers that sell your data online.
5. Offer #1 More Information link	N/A	https://merchant.com/more\_info
6. Offer #2 title	150 characters	Couple Plan
7. Offer #2 description	1040 charactersProvide the description in bullet points.	Online safety for your assets, identity and tech—across every device. Easy to use, proactive protection that does more to keep you safe online. - Identity Protection: Get alerted if your online accounts, personal info, SSN or home titles have been compromised. - Transaction Monitoring: Monitor your financial accounts in one place, and get notified of suspicious activity. - Credit Monitoring & Credit Lock: Get alerted if someone tries to take out credit in your name. Instantly lock your Experian credit file. - Spam & Junk Mail Removal: Reduce exposure to spam and scams as we help remove your info from data brokers that sell your data online.
8. Offer #2 More Information link	N/A	https://merchant.com/more\_info

Image Asset Safe Area Guidelines

Parent topic:Provide Marketing and Content Assets

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​Product Group Purchase Modal: Metadata Character Length Specifications

Product Group Purchase Modal: Metadata Character Length Specifications