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Business rules allow you to upsell and cross-sell products and offers. Use business rules to display zones based on the user’s active subscriptions or login status. Note: Business rules do not enforce eligibility. Business rules

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Types of Business Rules

You can apply any of the following types of business rules to a zone:
  • Linked to a user
    • Display always: Always display the zone.
    • Display if authenticated: Display the zone if the user is logged in.
    • Display if unauthenticated: Display the zone if the user is not logged in.
  • Linked to a partner/service
    • Display if subscribed: Display the zone if the user is subscribed to the selected service.
    • Display if not subscribed: Display the zone if the user is not subscribed to the selected service.
The Linked to a user and Linked to a partner/service business rules can both be applied to the same zone. To apply a business rule:
  • After you create programming and add a zone, add a business rule to the zone by selecting the business rules icon Business Rules Icon

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Use Case Examples

Use Case Example #1 A Reseller wants to incentivize upgrades to users with the basic version of a service. The Reseller does the following:
  • Creates programming for the Discovery page
    • Adds a content wall zone with the upgraded versions of a product
      • Applies a business rule linked to users who are actively subscribed to the basic version of the product
Use Case Example #2 A Reseller wants to cross-sell other video streaming services to users that have subscribed to a service called Amazing Entertainment. The Reseller does the following:
  • Creates programming for the Discovery page
    • Adds a content rail zone with video streaming products that are similar to Amazing Entertainment
      • Applies a business rule linked to users who are actively subscribed to Amazing Entertainment
Parent topic:Page Programming