Multiple Process Orchestration
Most user journeys are facilitated by a single Process. Conversely, there are some cases where Storefront Gateway orchestrates and links two or more distinct Processes to complete a given journey.
AuthN ID Creation
If the user supplies a mobile number is not already one of their registered, activated authentication identifiers (authN IDs), then this Process automatically adds and activates the mobile number to the User ID (i.e., to the user’s corresponding Storefront Gateway User entity) at the very end of the user journey. This is because they are, in effect, verifying their ownership of the mobile through OTP verification. In some cases, the user might supply a mobile that is already registered as one of their activated authN IDs. They will still need to receive the OTP and supply it back to Storefront Gateway to complete the account association.External Account Discovery
This Process consumes metadata provided by the user to search for and discover the external account. Currently, the only acceptable data type is a mobile number. Note: Support for this Process to accept email addresses and external account numbers is roadmapped for a future release.Storefront Gateway Account Provisioning
If the external system returns an account record to Storefront Gateway, Storefront Gateway then sends an OTP to the user to verify the account ownership. Once the OTP is verified, the Process provisions an equivalent Storefront Gateway Account entity. The Account’s attributes are populated with details from the external B/OSS record data. Account and subscription data will differ architecturally from external service to service. How the account data maps to the Storefront Gateway Account (and or Storefront Gateway Subscriptions and Features, if any) depends on an integration between Storefront Gateway and the external B/OSS. Storefront Gateway’s flexible data model maps external account details to a standard Storefront Gateway Account entity according to a pre-defined template based on the service-specific business requirements. These templates are defined as a part of the onboarding and integration between your business and Storefront Gateway. Note: If your organization is an OTT service provider, and is integrated with MarketONE Subscribe/Partner, then this Process can pull data from the account/subscriptions to create the Storefront Gateway equivalent of those Accounts/Subscriptions/Features.Account Association
Once Storefront Gateway provisions a Storefront Gateway Account, the Process then associates the Account entity to the Storefront Gateway User entity (or user ID / user profile, from the front-end user’s perspective). The Process also associates the Account to a Storefront Gateway Group entity.- If the user is a Primary User of a Group, then Storefront Gateway associates the Account (and any Subscriptions/Features under the Account) to that Group.
- If the user does not yet have a Group, then Storefront Gateway creates a Group and associates the Account (and Subscriptions/Features) to the Group.
- A Storefront Gateway Feature cannot exist independent of a parent Storefront Gateway Subscription
- A Storefront Gateway Subscription cannot exist independent of a parent Storefront Gateway Account
Mapping External Service Data
When a customer’s account records or service subscriptions are provisioned in Storefront Gateway, that data is mapped across an entity hierarchy that consists of a parent Storefront Gateway Account entity, the Storefront Gateway Subscription(s) owned by the Account, and any Storefront Gateway Features that belong to each individual Storefront Gateway Subscription (if any).
Service Sharing with Group Association
Storefront Gateway enables service sharing by way of user groups. When the Process associates a billing account (and any services/subscriptions under that account) to a Storefront Gateway User ID, the Process also associates the Account entity to a Storefront Gateway user Group entity to which the user is a Primary user. The Primary user of a group can then add other Storefront Gateway users to the same group in order to grant those users conditional access to either the whole Account, or to only specific services under the account. Note: Only a Group’s Primary User can add more accounts or services the existing Group. If the user does not have a Group during an account association, then the Process automatically creates a new Group entity on the back end and assigns the user the “Primary User” role for the that Group to the end user. Once a user adds their Account to a Group (again, this will likely happen automatically), Storefront Gateway also automatically associates the Storefront Gateway Group entity to the entire Account/Subscription/Feature hierarchy.


- Admin User access to their spouse. A Group Admin User can access all A/S/F entities in the Group, and add/remove Regular Users from the Group.
- Regular User access to their teenagers. A Group Regular User can only access specific services or features, determined by a Primary or Admin User. They cannot manage any entities or set permissions for other Group Users.
Process Flow
This flow describes the Process at a high level. Preconditions- The user is currently authenticated in Storefront Gateway
- The user has at least one billing account or subscription in the external BSS/OSS.
- The user selects to associate (or “link”) an external account.
- The UI prompts the user to provide a unique account identifier (i.e., mobile number).
- The user provides their mobile number, and the client passes it to Storefront Gateway.
- Before it the Process continues, Storefront Gateway first performs a backend check on the user-supplied mobile number.
- If the mobile number is registered to another Storefront Gateway User entity, then the Process returns an error.
- If the mobile number is registered to the current Storefront Gateway User, then the Process continues.
- If the mobile number is not yet registered in Storefront Gateway at all, then the Process continues.
- Before it the Process continues, Storefront Gateway first performs a backend check on the user-supplied mobile number.
- Storefront Gateway calls the external system, and requests account data for the user-supplied number.
- The BSS responds, and Storefront Gateway inspects the response.
- If the external account maps to an existing Storefront Gateway Account of another Storefront Gateway User, then the Process returns an error.
- If the external account maps to an existing Storefront Gateway Account of the current Storefront Gateway User, then the Process returns an error.
- If the external account does not map to an existing Storefront Gateway Account, then the Process continues.
- Storefront Gateway issues and sends One-time Passcode (OTP) to the user, and the client prompts them for that OTP.
- The user retrieves that OTP from their SMS, and provides it to the client application (and the client passes it back to Storefront Gateway).
- Storefront Gateway takes the external account data and creates the Storefront Gateway Account (including Subscriptions and Features, if any).
- Storefront Gateway associates the Account to the corresponding User entity, and the back end Group entity.
- The user’s external account is now provisioned and linked in Storefront Gateway.
- The external account details are mapped to the Storefront Gateway Account (and Subscriptions and Features, if any).
- (Conditional) The mobile number is added to the User profile as an authN ID, and activated (if it wasn’t already prior to the Process).
- Invalid account identifier (i.e., not a valid mobile number format)
- No matching account details found in the operator’s external system.
- The Account is already associated to another Storefront Gateway User entity.
- The Account is already associated to the current User entity.
App Settings
Certain aspects of the Process’ behavior are controlled by configurable system or app settings. Your organization can manage these and other settings in the Admin console. This Process is affected by the following settings:User Journey Diagram
This flow diagram illustrates the complete user journey using the Associate Billing Account Process (that calls the external system and issues the OTP), and the Complete Account Association Process (that redeems the OTP and associates the account). This diagram shows the Process as invoked by the user. As alternative, the UI could also automatically invoke the Associate Account Process when the user first onboards and authenticates.Use Cases
The following use cases provide guided API walkthoughs of this Process for client developers:- Associate account (single account, single group)
- Billing account association errors
- Associate external billing account
- Associate billing account errors

